The CVP Video Production Process

Introduction

Defining your business requirements is the key to directing the creative development process. The most creative video in the world will not reach and affect your audience without carefully drafted key message points and a distinct action goal.

How do I start planning my video?

Ask yourself what should happen as soon as someone finishes watching the video presentation. If someone asked your viewer what the video was about, what would they say in a few sentences?

The answers to the above questions are the core of your video message and now we are ready to meet and discuss the best way to approach your production.

Pre Production Planning

*Script Development: CVP Productions will work with your creative team to draft the ideal script for video. We can also provide comprehensive creative development and copywriting services.

* Message Delivery: CVP Productions will help you determine the voice(s) and/or faces that will best fit your production and present casting options for professional on-screen and off-screen talent.

*Production Quotation, Budget and Timeline are based upon preliminary script: CVP Productions will prepare a detailed proposal defining the production process that will maximize cost efficiency and Project Return-on-Investment.

*CVP Productions presents a shot list/shoot itinerary (location, lighting, audio, etc)

Video Production

*The CVP Production team meets to set-up the shoot location. Makeup artists, talent, lighting and audio crews, camera operator(s) and producer follow the script and corresponding shot list itinerary to ensure that all frames are shot flawlessly with great detail given to creativity and message delivery.

*Optional Voice-Over narrative is recorded in studio corresponding to the video footage and script.

Video Post Production

*This is where the true “magic” happens. As a person considering video production pay careful attention to the editing, motion graphics, 2D and 3D graphics compositing and potential animation (logo, product detail, etc .) capabilities of your potential video production company.
CVP Productions has one of the Midwest’s finest post production facilities and full HD suites used by Hallmark and a host of discerning producers from miles around.

*Post Production is a creative process between the CVP Productions’ video producer, editor, graphic effects artist and audio engineer (optional) to take the best elements of the footage, create stellar graphics, crystal clear sound, utilizing dynamic transitions and a flawless close to ensure a top quality deliverable.