PRINT DESIGN

We may be moving toward a paperless society some day; but for the present moment your print design is the anchor of your communication. CVP helps your client’s get to know you. From the first time you give your business card in the initial meeting to the cover art on your DVD, your identity is clear and seamless. For our clients who come to us with brands that are decades or over a century old, they may want a subtle facelift for the modern consumer public. For companies that are just coming into the public light, why not trust your creativity to a company who is trusted with some of America’s hottest and most recognized brands.

Corporate Identity

A Corporate Identity is the essence of your business. It is the graphic and written expression that represents what your business does as well as your mission and philosophy. CVP will develop a custom Corporate Identity that creates the conscious and subconscious audience responses that you wish associated with your business. Your Identity will also serve as a singular and recognizable identifier for your company, whether you focus on developing a brand or not.

Elements of a Corporate Identity include:
Logos, Stationary, Letterhead, Envelopes, Business Cards, Labels, etc.

Advertising and Self Promotion

CVP will produce custom service and/or product advertising and self-promotional pieces that can stand alone or work as elements of an entire marketing campaign for your business. These pieces may do nothing more than increase awareness of your brand identity (the recognizable look as well as the concepts you wish associated with your company) or communicate a distinct and specific message to your target market, depending on your goals. No matter what your goals may be, CVP will create memorable and attention grabbing materials because we understand that these elements are the most crucial part of an advertising campaign. These pieces will often be the first impression that you leave with your future clients and the most readily available source of information that they will have about you.

Advertising and Self Promotional Pieces could include:
Magazine, Newspaper, Billboard, etc. Ads; Brochures; Flyers; Direct Mail; Posters; Point-of-Purchase Displays; etc.

Packaging

Package Design is the final chance your company has to make a lasting impression. You can waste a fortune in advertising if the consumer looks right over your product or isn't convinced it will do what's promised because of inadequate presentation. CVP will create impactful packaging that will stand out and stimulate the desired reactions for the product at the time of purchase within your target market.

Packaging includes:
Boxes, Cartons, Bags, Blister Packs, Clam Shells, Wrappers and Labels, CD Cases, etc.

Publications

Publication is an entirely different type of project because of the sheer volume of information that usually needs to be communicated clearly and hierarchically. CVP can provide you with every aspect of publication creation, from copy writing to design, so that this communication may be achieved as efficiently and effectively as possible. Whether the publication is used Business to Business, Business to Consumer or Internally, every one of your publications can leave important impressions with all who view them.

Publications may include:
Newsletters, Catalogs, books, magazines, etc.