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CVP Productions, a Premier Full Service Kansas City Video Production Company for more than 25 years!
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Corporate Video Production
Above all the main key to corporate video production for any brand is to tell a compelling story in a concise way. Here are some of the other advantages to using video for your business.
One of the biggest advantages to making corporate videos is that they are a fun way to visually showcase your business. It doesn't have to be high-pressure advertising or a slick Hollywood production. In fact, corporate videos for websites work best when they focus more on product uses and industry trends than sales or hype. Videos remind people that your company is run by people who share similar values and beliefs.
Tell Your Story
Therefore Videos let you tell your story in an entertaining or interesting way. Part of the reason that video production can be very effective for even small businesses is that it gives you the opportunity to explain the benefits of your product without commercial constraints. While television and radio commercials are limited to 30 and 60 second spots, your corporate video is not subject to those limitations. Although you can make your video production as long as you like, it works best online if it's under five minutes.
Search Engines Favor Videos
Your corporate video strategy should be thoroughly documented and clean cut with description and tags. It should provide solutions to what online surfers are searching for, then it can get high rankings in search engines. Even if you run a small business, by cornering a niche on YouTube you can build a loyal online following. YouTube is also a social network, making it easy to engage with followers. Another great way to boost search engine rankings for videos is to use transcriptions. Posting your content in video and text formats helps build your case as an industry expert.
Easy on the Eyes
Because online corporate video is much easier to watch than reading a book. As important as reading is, video is simply more enjoyable and allows the viewer to relax. People like to watch videos partly because it doesn't require much effort, whereas reading is more like actual work. Seems like one thing videos can do better than a classroom is give the student control of the pace of absorbing content. For this reason this leads to a better understanding and quicker learning curve.
Creative Brand Awareness
What makes corporate video productions so special is that it combines visuals with audio, simulating a real-life experience. Video can help make consumers feel they have experienced a product even if they've never bought it. Out of all the different ways to build a brand, video is the most powerful because of its production techniques. Videos can help bring a brand to life by associating it with other images that stick in the viewer’s memory. Another advantage to videos is that they can include music to help enhance the mood and intensity.
Opportunity for Call-to-Action
Above all an effective video marketing campaign should end with a strong call-to-action statement. Whoever is voicing the video should direct the viewer to visit the website to learn more information about the brand and product. If your message is well executed, then it can lead to countless conversions. Therefore remember that hard sales pitches do not work well online since many people use the Internet to do their own research and avoid sales pitches.
Share on Social Media
One of the best reasons to make a corporate video is that it can be shared with your followers on social media. If the video is compelling enough, it can lead to comments and discussions about your business. When people share your videos through social media, it's like free advertising–you’re getting your customers to do your marketing for you! These days, many consumers base purchases on recommendations from friends, which is why online reviews have become so influential to sales. Sites like Yelp.com have opened the information highway of consumer opinion.
A very effective way to let your followers know what other customers think about your brand is to make a corporate video production of people giving testimonials about your product. Make sure you use honest responses so that it doesn't appear to be staged. Let the most articulate and descriptive customers tell your story for you and influence other potential customers through online video.
Certainly video can help accelerate learning, your company can save money on training employees by making videos that teach them on their own time. Training videos are effective because they provide visual demonstrations that can be more clear than studying a manual or staring at static diagrams. Employees can watch the video over and over until they retain the information.
Outdoor Video Production
Ah, the great outdoors. While some people see the beauty of trees, clouds, and nature in general, many video producers only see a myriad of potential issues and uncontrollable variables that can negatively impact their footage.
Because plenty of corporate videos that are shot in outdoor settings do a great job of providing the look and portraying the message desired by the client. But there’s no question that an outdoor shoot is a completely different animal from the controlled setting of a production studio—so videographers and directors must make additional preparations in order to create the video they are tasked with producing. Outdoor video can be challenging, fun and beautiful to behold. But shoots work best with careful planning, good equipment and techniques, as well as attention to common sense and safety.
Web Video Production
Certainly Video production proves to be an exciting Web marketing tool for large and small businesses. Like a traditional TV commercial, web video production will advertise your business’s advantages to potential customers.
Unlike traditional TV commercials, web video production can be broadcast directly to your target audience for free through email, search engine web marketing and sharing video production websites such as YouTube.
Producing a web video doesn’t have to be complex or expensive in production. With a little bit of planning, you can produce a video that becomes a priceless web marketing tool for your business production.
Tips for Creating an Effective TV Commercial
1. Break the Pattern
“The attention span of our society is constantly shrinking and it is very hard to get people to notice your ad unless you are able to break the pattern for them. Make something that looks boring and then break the pattern. And the more contrasting that sudden pivot is, the better. It doesn’t have to look like a viral cat video from YouTube but it has to be as simple as that and do the job.” ~ Artur Kiulian, Colab
2. Don’t Be Boring
“Ask yourself if you would genuinely enjoy the commercial. Oftentimes, organizations get stuck in a bureaucratic process where everyone has to approve every single detail and the creativity gets cut out. Make sure it’s fun, engaging, and relevant to the audience you’re marketing.” ~ Jared Atchison, WPForms
3. Focus on the First Three Seconds
“Today we are bombarded with endless media that tends to ramble on and on. We have become so immune to repetitive messages and long-form storylines that we automatically disengage after the first three seconds. You have to capture the audience’s attention immediately and then you have to keep it engaged for the remainder of the spot. So the first three seconds are the key to engagement or disengagement.” ~ Jacob Tanur, Click Play Films
4. Use Influencers
“Include an influencer for that industry and an application that adds credibility and establishes a memorable visual for the product you are advertising. People want to know that people they admire approve of the product or brand.” ~ Cynthia Johnson, Ipseity Media
5. Tell a Compelling Story
“Viewers today have very short attention spans and many people tune out conventional advertisements and TV commercials. Yet television is still a powerful medium if you find a way to draw in your audience. To do this, you have to get beyond the style of typical ads and tell a story. Think of the most successful Super Bowl ads. Rather than creating an ad, think of making a short TV program or film.” ~ Kalin Kassabov, ProTexting
6. Focus on Building Brand Awareness
“To make an impact on today’s audience, you really need to stand apart and make an original statement about your brand. Remember that younger viewers grew up with social media, computer games, and big budget movies so they respond to images more than dry facts about your product. A good place to go for guidance is YouTube. Look for short videos with high ratings and ask yourself why they work.” ~ Shawn Porat, Scorely
7. Target a Specific Audience
“A television spot is different from most digital platforms that allow users to scroll down below the fold or navigate from page to page, and it doesn’t lend itself to capturing an entire brand in one spot. Instead, you should concentrate on a specific aspect of your business and a specific audience (driven by data from other platforms).” ~ Sam Saxton, Paragon Stairs
8. Use a Memorable Tagline or Jingle
“Do something that is unconventional, yet memorable. A tagline can make it easy for people to remember what you do, especially if you add humor or some other way for the audience to connect with it. Perhaps you can use an icon that represents a particular subject matter to draw a connection. The jingle should rhyme and be less than six or seven words to make it easy to remember.” ~ Andy Karuza, FenSens
9. Be Authentic
“Authenticity is key. If your advert doesn’t have an authentic feel, you’re not going to leave a lasting impression. By using user-generated content you show how other people engage with and view your product, and this leaves the viewer much more receptive to what you’re pitching.” ~ Jürgen Himmelmann, The Global Work & Travel Co.
10. Try Product Placement
“Every day, more and more people are choosing to opt out of commercials. They do this by fast forwarding commercials, watching Netflix, or paying a premium. Product placement works because it doesn’t interrupt the viewer from their favorite show, but if done properly, it can actually enhance the show by making it more modern.” ~ Syed Balkhi, OptinMonster
11. Tie to Social Media Campaign
“Tie the TV ad spot to an existing social media campaign to cross-market and acknowledge the fact that customers and audience members look on multiple platforms and like the idea of being communicated to across platforms.” ~ Drew Hendricks, Buttercup
12. Use Good Voice Over
“The human voice is a powerful influence when it comes to making an audience feel a desired emotion or buy a given product. The right voice can make or break an ad, and can become a hallmark of your brand. Spend some time thinking about what the personality of your brand is, what voice represents that, and then how that voice will carry your ad, having the desired outcome steer the process.” ~ David Ciccarelli, Voices.com
13. Communicate One Message Only
“As with any effective marketing strategy, keeping your TV ads to the bare minimum will enhance the success of performing above the others. Because television is a visual medium we tend to over-communicate by expressing many concepts in one spot. Customers are not interested in everything you have to say, they only have room — and time — for one single message.” ~ Diego Orjuela, Cables & Sensors
Benefits of 3D Animation and its Importance
Because 3D animation is one of the most popular visual formats of representation. It consists of 3D media, marketing media, web media, outsourcing media and mobile media. It also has the scope to incorporate various effects, like body and lip movement, which can enhance the entertainment for the viewers. Apart from attracting the viewers, three dimensional animation has the ability to leverage the quality of your business. They help to demonstrate different products with elegance and depth. It benefits the entire organization while promoting a particular product of a company.
3D Animation Enhances visual effects
Therefore In terms of visual pleasure, no other media can match the power of 3D animations. It delivers an impactful and effective message in a concise manner. It may portray an entire organization, its products or services. One can present a low-quality theme to the audience through three dimensional animation in a more attractive and convincing manner by seeking assistance of a 3D animation expert. As a medium for communication, it is highly effective and conveys the desired message to the target audience. It can showcase the key points with comprehensiveness and clarity. Enhance your visual presents on your next corporate video production using 3D Animation.
What is the difference between Motion Graphics and 3D Animation?
Most noteworthy 3D Animation usually has characters and or products that are built in 3 Dimensional space allowing the viewer a 360 degree perspective of the object. Unlike 2D Animation or Motion Graphics that are built in 2 Dimensional space. 2 Dimensional graphics can still be viewed in a 360 degree motion but once you have turned the graphic on its side it appears flat unlike a 3D object.
The Advantage of Aerial Video / Drone Video to Your Business
Above all Aerial videos give a unique outlook of places for the viewers that they wouldn’t be able to see otherwise. This is an extension of the traditional media element. They enhance the traditional photography to add a unique point of view that traditional aircraft cannot access. This can provide a sweet spot view at 200-300 feet from the ground which engage more customers and re-engage existing customers.
For potential customers, it needs to be used very effectively and creatively on the social platform with a short story for your clients that you want to share with them. If you are thinking of aerial videos, but not convinced of its value than you are in the right place.
Here are some industries that can greatly benefit from Aerial video and photography.
Aerial Video / Drone Video for Corporate Video:
- Aerials can give the viewer a unique perspective of your business
- Drone video can maneuver into areas that would perhaps be dangerous to your employees
- Great for overviews inside a plant or production facility
- Creating product shots that were not achievable using standard methods
- Trucking industries can utilize Aerial Video to showcase their trucks traveling across the country
- Follow the process and procedures of an assembly line
- Large group videos and photos
Aerial Video / Drone Video for Realtors:
- Drones capture the true size, shape, and layout of a property
- Possible buyers can see the property and its location in general
- Aerials do an excellent job of showcasing the real dimensions of the property
- Provide customers with what they are searching for, aerial shots of the property in all its beauty
Aerial Video / Drone Video for Property Development and Management:
- View plans for that new condo development you’re working on
- Be able to see how progress of the construction site is going
- Gives you a bird’s eye view of the property for marketing uses and the surrounding infrastructure.
- Shoot cool lifestyle videos of the location of your property
Aerial Video / Drone Video for Event Coverage:
- Great way to showcase sporting events in new and unprecedented ways
- Cool perspective of the hottest concerts and outdoor festivals, fully capturing the whole experience
- It provides a totally unique perspective in order to highlight a sponsor's involvement in an event
Aerial Video / Drone Video for Tourism:
- Resorts will be able to provide unprecedented tours, all while highlighting the location & facilities
- Golf course will be able to provide a cool and unique view of the course with a “tee to green” flyover
- Show an overview of activities, such as surfing, kayaking, mountain hiking, etc.
- Gives you breathtaking scenic vista views of tourist attractions and landscapes.
Aerial Video / Drone Video Branding and Marketing Strategy:
Being in the Aerial video business brings with it a lot of benefits. If you have the right Aerial marketing strategy, you can grow your influence and, hopefully, sales. Since online video accounts for a whopping 50% of mobile traffic, it’s time to stand out by using Aerial videos. The stunning visual effects that come with a video recording drone will amaze and attract audiences.
Video production companies are serving as an essential part of a businesses marketing strategy today more than ever before!
Video is now viewed as the preferred medium for communicating with clients, stakeholders, business partners, and the community. If your business or organization is ready to jump on the bandwagon, consider these six things to expect before you hire a video production company. Keeping these things in mind and holding high expectations can help you obtain a high-quality product at a reasonable price.
1. Expect To Be Involved
Even the best video production company cannot read your mind and deliver the best product without significant involvement from you and your team. You understand your business and have a vision of what you want to communicate and to whom. It is important that you lay out your goals, strategies, and purpose at the onset of the project as well as stay involved to provide input and feedback throughout the production process. You may want to assign someone in your organization who is primarily responsible for being the touchpoint for the video production company. That way, there is one coordinator who can tap other key players at your business for feedback and input at key production stages without overburdening more tangential players.
2. Expect Industry Knowledge & Expert Techniques
When you hire a video production company, you are hiring the people behind their business. High-quality videos are a culmination of top-notch writing, acting, images, filming and editing as well as the clockwork organization of following assigned tasks and schedules. Try to meet all key members of your production crew and evaluate whether they seem to work together well. All the team members should be professionals in their field and have a proven track record in what they do best. In addition, there should be a positive team environment throughout the video production company.
3. Expect Publicity
In today’s competitive environment, video companies can no longer produce a video and hand it over to the client. The best production companies will provide value-added services of helping you to promote and distribute your video to your target audiences. In addition, they should also help you ensure that your videos can be found and that they will generate the bottom-line results you are seeking. Ask the video production company what kind of publicity services they provide once the video is completed and find out how other clients’ videos have generated return on investment for those organizations.
4. Expect Attention to Detail
Video production companies are all about executing details to the tee. Besides evaluating the company’s portfolio, you should pay attention to how the employees behave and act, how organized and tidy the studio and offices are, and how carefully basic business tasks like responding to e-mails and questions are completed. If these basics are not being done in an efficient, detail-oriented manner, it is likely that video production itself may be sloppy as well. As you know, the image presented to prospective clients is of the utmost importance in any business. Use the video firm’s image to evaluate their potential work style.
5. Expect Excellent Communication
When you meet the team at a video production company you’re considering, notice how much they listen. If they are all about showing you the latest and greatest technology and flashing their previous work, you may not get the attention you need to produce a spot-on video piece. After all, the greatest digital technology will do nothing if it is not used in a way that meets your specific, unique needs. Be sure to work with the production team throughout the process. A top-notch video production company should provide regular check-points to gather feedback.
6. Expect Originality & Creativity
In a marketplace that is flooded with videos, it is harder to capture the attention of your customers and influencers. You will want a video partner to provide superior creative ideas across the board, including unique strategy, writing, filming and editing. Find a team that can really think outside the box and present your products, services and messages in a fresh and exciting way. We would like you to meet our video production team at CVP Productions and let us help you creatively communicate your message!